If you’re racking your brain for ways to keep more profit in your business…

this experience will transport you to one of the biggest product sourcing fairs in the world…

and show you exactly how to cut your COGs, negotiate better terms, and build unbeatable supplier relationships to create more cash flow.

When you come with us, you’ll be piggy backing off the China Magic mentors’ years of knowledge and relationships, and leave the fair with:

Regina’s supplier originally wanted a MOQ of 30,000 units just to consider an exclusivity.

With Kian Golzari’s help, she left the booth with an agreement based on only 3,000 units which gave her a 9 month headstart on her competitors. 

Take a minute to think about the impact of missing out on an extra $1 off your COGS.

Or not getting your MOQ down while securing an exclusivity agreement.

Or failing to get your payment terms pushed out an extra 30 days to give you more cash flow.

THIS is how you add 5-7 figures to your bottom line…without having to sell more.  

Leverage the China Magic Mentors’ experience to…

To win on Amazon today, you must create great products that people would actually pay more for.

The ONLY WAY to do that is by sourcing directly from the top manufacturers in China…

And working closely with them to develop superior products while keeping costs down and getting payment terms that give you breathing room in your business.

When you come with us to China Magic, you will have direct access to:

… and more

Our team is heading to China in April to visit the Canton Fair for our sourcing needs and meet with our factories in person to negotiate better terms and discuss new product development. We also have our in-house team on the ground in China who will be helping co-ordinate the trip.

At the same time, we will be scoping out the lay of the land ahead of a full China Magic trip in October later this year.

This presents a fantastic opportunity for you to get ahead in your business and visit the Canton Fair and your factories while being accompanied and led by Kian Golzari, Lyden Smithers and our team, who have visited China many times and will short-cut you to becoming a Pro and making significant moves in your business.

In true China Magic fashion, every evening will also be a jam-packed mastermind going deep into advanced sourcing, product development, supplier negotiation and supply chain strategies, covering in-depth product research and validation and much more.

This is a unique opportunity to spend ten days amongst advanced Sellers and supply chain experts in an intimate setting and get your NEW products in for Q4 this year!

The schedule will be finalized and published closer to the trip, but here is an idea of what to expect so you can arrange factory visits (for which we can help arrange transport and translators for you): 

Day 1: Apr 24, 2023: Arrive in Guangzhou, Check-in

Day 2: April 25, : Orientation visit to Canton Fair, Phase 2, Evening: Content

Day 3: Apr 26, 2023: Day: Canton Phase 2, Evening: Content

Day 4: Apr 27, 2023: Day: Canton Phase 2, Evening: Content

Day 5: April 28, 2023: Day: Factory Visits and Working Sessions

Day 6: April 29, 2023: Day: Factory Visits and Working Sessions

Day 7: April 30, 2023: Day: Factory Visits and Working Sessions

Day 8: May 1, 2023: Day: Canton Phase 3, Evening: Content

Day 9: May 2, 2023: Day: Canton Phase 3, Evening: Content

Day 10: May 3, 2023: Fly home (or optional extension for guests unaccompanied)

If you think it's branding…

Huge ad budgets…

Or their traffic and rankings…

YOU'RE WRONG.

These things are all essential but are symptoms of one fundamental truth.

Three simple yet game-changing truths that most Sellers skip yet is the difference between Sellers struggling to stay profitable with dwindling sales and top Sellers who dominate categories profitably.

These three levers are the answer to the "legacy results epidemic" happening across the industry right now...

Sellers with products they launched using rebates and keyword-stuffed links with questionable review-getting strategies that no longer fly.

And launching new products and struggling to get the velocity of sales and reviews needed to build into sustained profit because of the increasing cost of PPC and competition in the market. 

We see this more and more as Amazon becomes more competitive, PPC gets more expensive, and prices are being suppressed in almost all categories.

And the only way you think you can "compete" is by dropping your pricing.

Like a race to the bottom. 

But a race that nearly everyone is losing… everyone except a select few.

The elite few know exactly what it takes to outsell their competitors while maintaining unbeatable profitability.

Those elite few are the businesses sourcing and developing better products at better prices than their competitors ever will.

So they can compete in the modern Amazon landscape AND maintain sustainable profitability.

He or She who can pay the most to acquire a customer wins.

This business is Product and Margin -- period.

Keyword research, listing conversion, and PPC are accelerants.

✅ If you don't have visually unique products developed for a target customer avatar...

✅ If you don't have margins that allow you to acquire customers effectively...

✅ And if you don't have payment terms that give you more operating cash to order more units, launch products frequently and compound growth faster...

The days of "buying and badging" white-label products from Alibaba are over.

You must create unique products at better prices than your competitors ever will to sustain growth and profit.

The ONLY WAY to do that is by sourcing directly from the top manufacturers in China and working with them very closely to develop visually unique products cost-effectively and agree on payment terms that allow you to quickly compound growth in your business.

Now, getting into these manufacturers and factories requires relationships, cultural understanding, and experience.

And although Alibaba is a great resource for finding factories, it will NEVER get you the quality, pricing, speed, and reliability that an in-person relationship will (more on that in a second).

And the mistake most Sellers make is they think they're done at the point of finding a factory on Alibaba because going to China feels out of reach.

That's why only global brands used to be able to access these manufacturers and factories…

It used to take years of trial and error, learning the culture, volumes of orders coming through, and multiple trips to China visiting over 500 factories to find the very best.  

You'll notice I said, "Used to."

Because now a select few of you can access what used to be only available to global brands - now cheaper and faster than ever before.

The schedule will be finalized and published closer to the trip, but here is an idea of what to expect so you can arrange factory visits:

Day 1: Check-in, Buyer Badge Collection & Fair Orientation

Day 2: Canton Fair Phase 2 and evening dinner & content

Day 3: Canton Fair Phase 2 and evening dinner & content

Day 4: Canton Fair Phase 2 and evening dinner & content

Day 5: Canton Fair Phase 2 (Half day) and evening dinner & content

Day 6: Factory Visit & Working Sessions

Day 7: Factory Visit & Working Sessions

Day 8: Factory Visit & Working Sessions or Group Outing (optional)

Day 9: Canton Fair Phase 3 and evening dinner & content

Day 10: Canton Fair Phase 3 and evening dinner & content

Day 11: Canton Fair Phase 3 and evening dinner & content

Day 12: Canton Fair Phase 3 & Check-out & Fly Home

You can click the button below to reserve your spot. You will pay a $1000 deposit today that will be refunded if the trip does not go ahead for any reason.

You will be charged the remaining balance as soon as we have confirmation on the trip proceeding.

IMPORTANT: There is very little time to arrange your visa. Depending on your country of residence, this can take anywhere from a couple of weeks to a month to arrange. If you are interested in joining us on this trip, do not hesitate to reserve your spot below, and we will follow up immediately with instructions on how to get your visa. You will need a valid passport to travel to China.

The price to join China Magic Trip is $6,000

1. Visa (Est. $200).

2. Flights (Est. $1000-$1500 return depending on country and route).

3. Hotel (5*) - $250/night shared room, own room available (Breakfast and Dinner included in our exclusive group rate).

4. Food Outside The Hotel.

We could take you to China anytime… but the most valuable time that’s ripe with opportunity is during The Canton Fair (and it only happens twice per year).

The Canton Fair is the planet’s largest sourcing fair that brings together the best manufacturers from all across China.

But, attending The Canton Fair can be daunting… especially with language or cultural barriers, not knowing what to research and questions to ask, or even knowing where to start.

That’s why sourcing and manufacturing experts Kian Golzari and Marty Sherman be personally guiding you through the fair.

They’ll be helping you get in front of the right manufacturers, ask the right questions, and negotiate the right way (it’s very different than what most people are used to). ← Kian and Marty’s specialty!

During just a one hour conversation at The Canton Fair you can hammer out production and pricing details that would take literally months through Alibaba or email.

There are some production details you simply cannot handle virtually -- that’s why leading brands physically visit their manufacturers in China…

Like rapid product iterations, material changes, touching and handling physical products, and true-to-life color selection -- things no image can truly get across.

Many China Magic attendees experience an immediate ROI during the Canton Fair alone.

Ever have a product order messed up that cost you thousands… or spent $10,000 buying the wrong product?

One of our last attendees added $26,000 in profit to his first order right after he got back from China Magic… 

All because of the new relationship he built that helped him source a better version of his leading product at a wildly cheaper price. 

And then there’s Justin, a China Magic “alumni,” who dropped this message on Facebook,

Something he never would have been able to do without the personal guidance, support, and coaching from our team of mentors and experts like Kian and Marty who have a combined 40 years experience sourcing and manufacturing in China. 

Speaking of mentoring… You’ll also have 1-on-1 mentoring with your team of experts… 

AND group mastermind sessions (I’ll touch on that in a second).

Checkout this recent feedback from China Magic Alumni, Justin, who joined us on China Magic. 👇

Here’s where your expert mentors like, Kian Golzari, Lyden Smithers, Georgie Pearce, Matt Phipps and Luke Knight, really shine. 

You’ll be sitting with your laptop open and have the captive attention of the mentor who will be guiding your nightly Mentoring Breakout Session.

 

Each session is led by different mentors, so you have an incredibly rare opportunity to work closely alongside Dan on one night, and Moshe or Marty the next night - each within their specific area of expertise. 

Each night you’ll go deeper and deeper inside the critical areas of your business you need to master in order to scale with precision.

All your mentors are an “open book” and will be revealing the successes (and failures) they’ve had along their scaling journey.

You’ll be implementing your learnings right there on-the-spot to make changes, shifts, or tactical adjustments to help you…

The format of our Mastermind Breakout Sessions helped one China Magic attendee double… yes, DOUBLE HER REVENUE from $20k/mo. to $40/k mo. by making one subtle, yet powerful, change to her business that she made on-the-spot.

These nightly Mentoring Breakout Sessions are one of the most valuable parts of China Magic because you get to piggyback off the strategies your mentors have proven and fast-track your growth.

Plus, you’ll be learning directly from the fellow elite entrepreneurs you’ll be traveling with during our Mastermind Sessions (we all sign NDAs and create a safe and respectful space for everyone).

Unlike traditional masterminds where the leaders are reserved…

Lyden, Kian and the team of mentors are an “open book.”

They expose themselves and their businesses to help you avoid their mistakes and learn from their successes.

Every single one of them is here for one simple reason -- to help you...

Plus, you’ll be able to learn from your fellow Amazon sellers. 

Each session is like drinking from a fire-hose, so be sure to bring your laptop and take notes. 

Now as you can see, it’s a pretty tight-knit group we’ve created.

That’s why we simply have to restrict attendees to just 50 people. 

This is not marketing hype, we need to cap registration for a few reasons.

Our goal is to create a tight-knit experience that allows everyone to develop life-long relationships with fellow Amazon sellers.

We’ve also found that 50 people is the sweet spot that allows each and every person to get personal interaction and guidance from our team of mentors and experts.

And of course, there’s logistics. Between hotels, busses, transportation, and the group flight.

Did I mention hotels? Sorry... but you’ll be ruffing it ;) NOT! 

We roll out the red carpet for you starting with the recommended flight from LA, the UK, or Australia - let the adventure begin!

We’ll pick you up in a luxury coach bus, so we can all travel to the hotel together...

All of the logistics are handled for you, so all you have to do is show up. 

Plus, you’ll have night life experiences and cultural immersion opportunities, so you can experience all that China has to offer. 

China Magic is NOT for every Amazon business. It is designed to help a very specific type of Amazon seller, and it’s important for all the sellers on the trip to be in similar stages of their business development so we can get the most from the Mastermind sessions and group collaboration. 

If you are new to Amazon and haven’t launched a product, then China Magic isn’t for you (yet), but I’d love to have you join us when the timing is right for you and your business! (contact me, Athena, for other events I am planning to help you get there!)

China Magic is only for established Amazon sellers who:

Your only additional expenses (that should be fully tax-deductible) are airfare,  hotels, lunches, and elective expenses during your travels. There are no refunds.

It’s really a no-brainer decision for Amazon sellers who are serious about out-selling their competitors, maintaining unbeatable profit margins, and setting their business up for a massive exit - the largest payday of their lives. 

But remember, when China Magic is full… it’s full. We are capped at **50 seats only** and they are filled on a first come, first served basis.

This is not marketing hype, we need to cap registration for a few reasons.

 

Our goal is to create a tight-knit experience that allows everyone to develop life-long relationships with fellow Amazon sellers.

We’ve also found that a limited group allows each and every person to get personal interaction and guidance from our team of mentors and experts.

And of course, there’s logistics. Between hotels, buses, transportation, and the group flight, space is limited.

Take a look at practically every successful global brand you can think of.

Every single one of them found 1 single competitive advantage.

Apple - simplicity.

General Electric - leadership.

Amazon - convenience. 

Walmart - price.

So how did they find their #1 competitive advantage?

They didn’t play by the same rules as everyone else.

They created their own path to success by “breaking the mold” and daring to be different.

If you play in the same sandbox as other Amazon sellers, you are guaranteed the same results (which are not looking great right now…).

It is ONLY by differentiating your approach and finding your competitive advantage that will give you a leg up on your competitors.

The only way to get better products at better prices is to develop in-person manufacturing relationships in China. 

So when you finally decide that you need to go to China to start sourcing your products, who will be there to guide you?

Are you going to go alone and try to “figure it out?” 

Are you confident you know the exact questions to ask and research to do so your products are made with consistency and reliability that you can truly control?

Do you know what to look for when you visit a factory?

Or how to negotiate and do business in the Chinese culture?

Trying to source your products alone in China is a recipe for major financial loss before you’ll see any true return.

But you don’t need to “figure it out.” 

Your team of world-leading sourcing and manufacturing experts like Marty and Kian already have.

Global brands have already paid them hundreds of thousands of dollars to do the research for them (some over a million!).

Research and experience that you’ll immediately piggyback off of during China Magic.

So you can bypass the learning curve and fast-track your way to a successful manufacturing partnership in China.

It’s not “if” you need to go to China, it’s “when.” 

I’d like to help you do it NOW and provide you the expert guidance so you can have the most successful, profitable, long-lasting outcome possible.

It doesn’t matter if you like it, or even if you agree - it’s simply the reality that we face.

As competitors are racing each other to rock bottom pricing, they are chopping themselves off at the knees.

Along with their pricing, they are slashing their profits…

They are stripping away their potential to truly live the Amazon seller’s dream of making money online from anywhere in the world. 

You can choose to play the same games your competitors are…

Use the same resources like Alibaba…

And further sabotage your chances to truly scale your business and build a profitable brand…

-OR-

You can give yourself an unfair advantage.

The advantage of better products at better prices than your competitors could even dream.

And you can do it all faster and more reliably than Alibaba, or anywhere online for that matter.

So you can not only outsell your competitors, but do so at better prices… all while getting higher rankings and better reviews. 

And as your competitors back peddle one or two steps at a time, you’ll be leapfrogging them left and right as your brand skyrockets to the top.

You’ll be able to sit back and thank yourself for taking the entrepreneurial path to excellence. 

The path that leads you to building lifelong manufacturing relationships to help you continue to launch new products faster and more profitably than ever before.

The path to living the true Amazon seller’s dream… the dream of true freedom. 

Now it’s decision time. Which path will you choose?

To your freedom, growth, and prosperity,