The Product Sourcing, Mentoring, and Mastermind Trip That Will Help You Profitably Scale Your Amazon Business, Add 5-7 Figures to Your Bottom Line, & Blow Your Competitors Away

Dates: April 23rd to May 4th, 2025
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WELCOME TO CHINA MAGIC.

The 12-day sourcing, manufacturing, and mastermind trip to the Canton Fair led by world-leading sourcing experts.

Our experts have:
  • Sourced over 10,000 products for brands such as Google, NBA, IKEA, Bed, Bath & Beyond, Tesco, Asos, and more
  • ​Launched and scaled multiple brands on Amazon
  • ​Managed over $500MM in combined annual Amazon sales
If you’re racking your brain for ways to keep more profit in your business…

this experience will transport you to one of the biggest product sourcing fairs in the world…

and show you exactly how to cut your COGs, negotiate better terms, and build unbeatable supplier relationships to create more cash flow.

WHAT MAKES CHINA MAGIC DIFFERENT FROM GOING TO THE CANTON FAIR ON YOUR OWN?

When you come with us, you’ll be piggy backing off the China Magic mentors’ years of knowledge and relationships, and leave the fair with:
  • Huge reductions in your COGS by negotiating better terms with suppliers
  • ​Exclusivity deals on new product opportunities so you can launch and get 5-star reviews before your competitors can even order a sample.
  • Direct supplier relationships from factory visits and our own shortlist of contacts which allow you to develop better products and get to market faster.​

SEE HOW 12 DAYS AT CHINA MAGIC HELPED THESE SELLERS SAVE THOUSANDS AND KEEP MORE PROFIT.

Michelle Saved $18,250 on One SKU By Negotiating Down Her Cost Per Unit 
Michelle found a new supplier for one of her products and negotiated $2 less per unit than her current supplier.

At an average of 25 units a day this translates into an additional $18,250 per year on one SKU.
Brad Kept $400,000 in His Business by Reducing His COGS
Brad joined China Magic one goal in mind: reducing the cost of his goods to improve his CM1. 

He flew home having reduced his COGS by $1 per unit on a product he orders 400,000 units of per year.
Graeme Designed 2 Products Projected to Sell $130,000 A Month
Graeme toured 3 factories with Kian Golzari in one afternoon.

He had samples made in front of him and made adjustments to differentiate his product. Each one of these new products will do $50k to $80k per month.
Regina Increased Cash Flow By Negotiating Her MOQ from 30,000 Units to 3,000
Regina’s supplier originally wanted a MOQ of 30,000 units just to consider an exclusivity.

With Kian Golzari’s help, she left the booth with an agreement based on only 3,000 units which gave her a 9 month headstart on her competitors. 
Take a minute to think about the impact of missing out on an extra $1 off your COGS.

Or not getting your MOQ down while securing an exclusivity agreement.

Or failing to get your payment terms pushed out an extra 30 days to give you more cash flow.

THIS is how you add 5-7 figures to your bottom line…without having to sell more.  

Leverage the China Magic Mentors’ experience to…

WORK SMARTER, NOT HARDER.

Negotiate Better Terms. 
Secure Exclusivity Agreements. 
Build Unbeatable Supplier Relationships.

THE DAYS OF "BUYING AND BADGING" WHITE-LABEL PRODUCTS FROM ALIBABA ARE OVER.

To win on Amazon today, you must create great products that people would actually pay more for.

The ONLY WAY to do that is by sourcing directly from the top manufacturers in China…

And working closely with them to develop superior products while keeping costs down and getting payment terms that give you breathing room in your business.

When you come with us to China Magic, you will have direct access to:
  • Over 50 years of combined experience sourcing for global brands
  • ​The results of personally visiting over 1,000 factories 
  • ​​China’s top manufacturers
  • ​World-leading sourcing experts who will coach to build great supplier relationships
  • Professional guidance for finding and sourcing the hottest products at the best prices​
  • ​Mentoring breakout sessions to help you profitably scale your brand
  • ​Mastermind sessions with elite Amazon sellers
  • ​Personalized tour group through The Canton Fair
… and more

WHAT IS THIS "SCOUTING TRIP"?

Think of it like China Magic "Lite"! 

Our team is heading to China in April to visit the Canton Fair for our sourcing needs and meet with our factories in person to negotiate better terms and discuss new product development. We also have our in-house team on the ground in China who will be helping co-ordinate the trip.

At the same time, we will be scoping out the lay of the land ahead of a full China Magic trip in October later this year.

This presents a fantastic opportunity for you to get ahead in your business and visit the Canton Fair and your factories while being accompanied and led by Kian Golzari, Lyden Smithers and our team, who have visited China many times and will short-cut you to becoming a Pro and making significant moves in your business.

In true China Magic fashion, every evening will also be a jam-packed mastermind going deep into advanced sourcing, product development, supplier negotiation and supply chain strategies, covering in-depth product research and validation and much more.

This is a unique opportunity to spend ten days amongst advanced Sellers and supply chain experts in an intimate setting and get your NEW products in for Q4 this year!

WHAT IS THE SCHEDULE?

The schedule will be finalized and published closer to the trip, but here is an idea of what to expect so you can arrange factory visits (for which we can help arrange transport and translators for you): 

Day 1: Apr 24, 2023: Arrive in Guangzhou, Check-in
Day 2: April 25, : Orientation visit to Canton Fair, Phase 2, Evening: Content
Day 3: Apr 26, 2023: Day: Canton Phase 2, Evening: Content
Day 4: Apr 27, 2023: Day: Canton Phase 2, Evening: Content
Day 5: April 28, 2023: Day: Factory Visits and Working Sessions
Day 6: April 29, 2023: Day: Factory Visits and Working Sessions
Day 7: April 30, 2023: Day: Factory Visits and Working Sessions
Day 8: May 1, 2023: Day: Canton Phase 3, Evening: Content
Day 9: May 2, 2023: Day: Canton Phase 3, Evening: Content
Day 10: May 3, 2023: Fly home (or optional extension for guests unaccompanied)

THE SECRET TO SUCCESS ON AMAZON?

Want to know the real "secret" that lets elite Sellers outsell the competition… even while staying highly profitable?

If you think it's branding…

Huge ad budgets…

Or their traffic and rankings…

YOU'RE WRONG.

These things are all essential but are symptoms of one fundamental truth.

Their ability to outsell relies nearly 100% on 3 "simple" levers.

Three simple yet game-changing truths that most Sellers skip yet is the difference between Sellers struggling to stay profitable with dwindling sales and top Sellers who dominate categories profitably.

These three levers are the answer to the "legacy results epidemic" happening across the industry right now...

Sellers with products they launched using rebates and keyword-stuffed links with questionable review-getting strategies that no longer fly.

And launching new products and struggling to get the velocity of sales and reviews needed to build into sustained profit because of the increasing cost of PPC and competition in the market. 

Sound familiar?

We see this more and more as Amazon becomes more competitive, PPC gets more expensive, and prices are being suppressed in almost all categories.

And the only way you think you can "compete" is by dropping your pricing.

Like a race to the bottom. 

But a race that nearly everyone is losing… everyone except a select few.

So who wins? 

The elite few know exactly what it takes to outsell their competitors while maintaining unbeatable profitability.

Those elite few are the businesses sourcing and developing better products at better prices than their competitors ever will.

So they can compete in the modern Amazon landscape AND maintain sustainable profitability.

The universal truth is this: 

He or She who can pay the most to acquire a customer wins.

This business is Product and Margin -- period.

Keyword research, listing conversion, and PPC are accelerants.

❌ It doesn't matter how good you are at picking the right keywords...

❌ It doesn't matter how great your listing content is...

❌ And it doesn't matter how good you are at PPC optimization...

✅ If you don't have visually unique products developed for a target customer avatar...

âś… If you don't have margins that allow you to acquire customers effectively...

âś… And if you don't have payment terms that give you more operating cash to order more units, launch products frequently and compound growth faster...

You won't succeed. 

The days of "buying and badging" white-label products from Alibaba are over.

You must create unique products at better prices than your competitors ever will to sustain growth and profit.

The ONLY WAY to do that is by sourcing directly from the top manufacturers in China and working with them very closely to develop visually unique products cost-effectively and agree on payment terms that allow you to quickly compound growth in your business.

Now, getting into these manufacturers and factories requires relationships, cultural understanding, and experience.

And although Alibaba is a great resource for finding factories, it will NEVER get you the quality, pricing, speed, and reliability that an in-person relationship will (more on that in a second).

And the mistake most Sellers make is they think they're done at the point of finding a factory on Alibaba because going to China feels out of reach.

That's why only global brands used to be able to access these manufacturers and factories…

It used to take years of trial and error, learning the culture, volumes of orders coming through, and multiple trips to China visiting over 500 factories to find the very best.  

You'll notice I said, "Used to."

Because now a select few of you can access what used to be only available to global brands - now cheaper and faster than ever before.

I'd like to introduce you (and invite you) to China Magic - an experience that will give you direct access to…
  • Over 50 years of combined experience sourcing for global brands
  • The results of personally visiting over 1,000 factories all across China
  • ​China’s top manufacturers and factories
  • World-leading sourcing experts and Amazon sellers who will guide and coach you to developing your soon-to-be manufacturing relationships
  • Mentoring breakout sessions with world-leading experts to help you profitably scale your brand
  • Professional guidance for finding and sourcing the hottest products at the best prices
  • Mastermind sessions with elite Amazon sellers
  • ​Being personally guided through The Canton Fair
  • ​… and more
Welcome to the 12-day sourcing, manufacturing, and mastermind trip to China led by world-leading sourcing experts and internationally renowned Amazon mentors like Kian Golzari and Lyden Smithers.

Product development and sourcing experts who have personally sourced over 10,000 products for global brands such as Habitat, Asos, IKEA, Debenhams, Bed, Bath & Beyond, Tesco, Argos, Aldi, and the list goes on. 

Experts who have developed, launched, and scaled multiple brands on Amazon themselves…

Who have sold and managed over $500MM in combined annual Amazon sales. 

These are highly-sought after leaders who speak at international events and are paid top-dollar to coach, consult, and mentor Amazon sellers around the world. 

It took years of research, trips, and relationship building to compile the team that will be guiding and mentoring you on China Magic. 

So you can piggyback off their knowledge and experience to help you leapfrog over your competitors with speed and predictability. 

Join China Magic April 2025

“We went for terms I didn't think were possible, and we got them. 20% Deposit, 80% 90 days after shipping... I've got 45 days of selling to not only pay the supplier, but thats enough to cover PPC and New Launches, That brand finances itself now, also 3 samples made and each will do around 50k-80k per month for us - Biggest Needle moving day ever" - Graeme
And Don't Just Take Our Word For It...
Here's the PROOF 👇

WHAT PRODUCTS ARE AT CANTON FAIR?

Phase 2 
Houseware
General Ceramics, Kitchenware and Tableware, Household Items
Gift & Decorations
Glass Artware, Home Decorations, Gardening Products, Festival Products, Gifts and Premiums, Clocks, Watches and Optical Instruments, Art Ceramics, Weaving, Rattan and Iron Products
Building & Furniture
Building and Decorative Materials, Sanitary and Bathroom Equipment, Furniture, Stone/Iron Decoration and Outdoor Spa Equipment
Phase 3 
Toys & Children Bay and Maternity
Toys, Children, Baby and Maternity Products, Kids' Wear
Fashion
Men and Women's Clothing, Underwear, Sports and Casual Wear, Furs, Leather, Downs and Related Products, Fashion Accessories and Fittings, Textile Raw Materials and Fabrics, Shoes, Cases and Bags
Home Textiles
Home Textiles, Carpets and Tapestries
Stationery
Office Supplies
Health & Recreation
Medicines, Heath Products and Medical Devices, Food, Sports, Travel and Recreation Products, Personal Care Products, Toiletries, Pet Products and Food

Join China Magic April 2025

“Just a priceless experience... we actually signed 2 exclusivity deals on this trip” - Sumana

WHAT IS THE SCHEDULE?

The schedule will be finalized and published closer to the trip, but here is an idea of what to expect so you can arrange factory visits:

Day 1: Check-in, Buyer Badge Collection & Fair Orientation
Day 2: Canton Fair Phase 2 and evening dinner & content
Day 3: Canton Fair Phase 2 and evening dinner & content
Day 4: Canton Fair Phase 2 and evening dinner & content
Day 5: Canton Fair Phase 2 (Half day) and evening dinner & content
Day 6: Factory Visit & Working Sessions
Day 7: Factory Visit & Working Sessions
Day 8: Factory Visit & Working Sessions or Group Outing (optional)
Day 9: Canton Fair Phase 3 and evening dinner & content
Day 10: Canton Fair Phase 3 and evening dinner & content
Day 11: Canton Fair Phase 3 and evening dinner & content
Day 12: Canton Fair Phase 3 & Check-out & Fly Home

WHATS INCLUDED?

Here is what is included: 

1. Pre-Trip BONUS Training - The Magic truly starts before we even leave for China! Our Pre-Trip BONUS Training Series will get you and your business fully prepared, primed, and focused on what you need to accomplish while in China. 

2. Personal Help Coordinating Your Trip and Travel Plans: Our team is on standing by to help you book and coordinate any logistics, lodging, or transportation needs in addition to helping you obtain your VISA.

3. VISA Application and Invitation Letters: we have recorded video walkthroughs to ensure you have the appropriate invitation letter to get your visa approved!

4. Packing and Preparing Checklist and Support: We’ll ensure you leave for China fully prepared, packed, and ready to dive in. You’ll receive a complete library of resources from China Magic alumni to make it easy!

5. Transportation to the Hotel with Everyone on the Group Flight: All you have to do is step foot off the plane (from the recommended flights), and we’ll take care of transportation to our 5-star hotel!

6. 12-Day Mastermind with World-Renowned Experts, Top Amazon Sellers, and Our Internal Team Who Source and Develop Hundreds of Products a Year: Every day you’ll be accompanied by our world-class Team and Experts for deep-dive Mastermind sessions.

7. Hands-on Help and Guidance Through the Canton Fair: You’ll be joined by our sourcing experts, and thought leaders who have visited the Canton Fair countless times. Piggyback off their experience and fast-track your connections, relationships, and success by following their lead.

8. Nightly Mastermind Break Out Sessions: Led by Amazon and Sourcing Experts - each within their specific area of expertise. Each night you’ll go deeper and deeper inside the critical areas of your business, you need to master to scale with precision.

9. Group Dinners (most nights): Join the group for networking, relaxation, and amazing company as we unwind for the night and enjoy delicious cuisine!

10. Interactive Private Group (ongoing, even after you get back from China): The Magic doesn't stop when you leave China. As a China Magic alumni, you’ll be forever connected to “your people” with who you shared 12 amazing days within our tight-knit, highly-engaged Facebook Group.

HOW DO I BOOK MY SPOT?

You can click the button below to reserve your spot. You will pay a $1000 deposit today that will be refunded if the trip does not go ahead for any reason.

You will be charged the remaining balance as soon as we have confirmation on the trip proceeding.

IMPORTANT: There is very little time to arrange your visa. Depending on your country of residence, this can take anywhere from a couple of weeks to a month to arrange. If you are interested in joining us on this trip, do not hesitate to reserve your spot below, and we will follow up immediately with instructions on how to get your visa. You will need a valid passport to travel to China.

HOW MUCH DOES IT COST?

The price to join China Magic Trip is $6,000
You'll be responsible for: 

1. Visa (Est. $200).
2. Flights (Est. $1000-$1500 return depending on country and route).
3. Hotel (5*) - $250/night shared room, own room available (Breakfast and Dinner included in our exclusive group rate).
4. Food Outside The Hotel.

Join China Magic April 2025

“Today was a Game Changer, spoke to 10 different suppliers, face to face, for 1 product” - Holly

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